Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how theezerinitiative.com ("we", "us", "our") collects, uses, and protects your personal data when you visit our website, which provides reviews and information about top betting sites in the UK. We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

We may collect the following types of information when you use our website:

• Contact details: such as your name and email address, if you contact us directly or subscribe to communications.
• IP address: collected automatically when you access our site, used for security and analytics purposes.
• Cookies and similar technologies: small data files stored on your device (see our Cookie Policy section below).
• Usage data: pages visited, time spent on pages, referral sources, browser type, and device information.

We do not knowingly collect data from individuals under the age of 18. Gambling content on this site is intended for adults only.

How We Use Information

We use the information we collect for the following purposes:

• Analytics: to understand how visitors use our website and to measure traffic and engagement.
• Affiliate tracking: to record clicks on links to third-party betting operators so we can receive referral commissions.
• Site improvement: to enhance content, functionality, and user experience.
• Communication: to respond to enquiries you send to us.

Our lawful bases for processing are legitimate interests (analytics, affiliate tracking, site improvement) and consent (where required for cookies and marketing communications).

Cookie Policy

We use the following types of cookies:

• Essential cookies: required for the website to function properly.
• Analytics cookies: help us understand visitor behaviour (e.g., Google Analytics).
• Affiliate/tracking cookies: used to attribute referrals to betting operators featured on our site.
• Preference cookies: remember your settings and choices.

Opt-out options: You can manage or disable cookies through your browser settings at any time. You may also opt out of Google Analytics via the Google Analytics Opt-out Browser Add-on. Please note that disabling certain cookies may affect site functionality.

Third-Party Links

Our website contains links to third-party casino and betting operator websites, as well as affiliate partners. When you click these links, you leave our site and are subject to the privacy policies of those third parties.

We do not control, and are not responsible for, the privacy practices, content, or data handling of any third-party websites. We strongly encourage you to review the privacy policy of any betting site you visit before providing personal information.

Your Rights

Under the UK GDPR and the Data Protection Act 2018, you have the following rights regarding your personal data:

• The right to be informed about how your data is used.
• The right of access to the personal data we hold about you.
• The right to rectification of inaccurate or incomplete data.
• The right to erasure ("the right to be forgotten").
• The right to restrict or object to processing.
• The right to data portability.
• The right to withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us using the details below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been handled unlawfully.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law. Specifically:

• Usage and analytics data is retained for up to 26 months.
• Contact details submitted via enquiries are retained for up to 12 months after the matter is resolved.
• Cookie data is retained in accordance with the expiry periods set for each cookie.

When data is no longer required, it is securely deleted or anonymised.

Contact Us

If you have any questions about this Privacy Policy, your personal data, or wish to exercise your rights, please contact us at:

Email: privacy@theezerinitiative.com

Website: theezerinitiative.com